“SEGMENTASI PENGGUNA OJEK ONLINE MENGGUNAKAN ANALISIS CLUSTER PADA VARIABEL KUALITAS LAYANAN, PERSEPSI NILAI, HARGA DAN PROMOSI, PERCEIVED DIFFERENTIATION, DAN KEPUASAN PENGGUNA”, Kohesi, vol. 10, no. 7, pp. 811–820, Dec. 2025, Accessed: Oct. 02, 2026. [Online]. Available: https://cibjournal.com/index.php/kohesi/article/view/3684