SEGMENTASI PENGGUNA OJEK ONLINE MENGGUNAKAN ANALISIS CLUSTER PADA VARIABEL KUALITAS LAYANAN, PERSEPSI NILAI, HARGA DAN PROMOSI, PERCEIVED DIFFERENTIATION, DAN KEPUASAN PENGGUNA. Kohesi [Internet]. 2025 Dec. 14 [cited 2026 Oct. 2];10(7):811-20. Available from: https://cibjournal.com/index.php/kohesi/article/view/3684