Published 2026-01-13
Keywords
- Es Teler 77,
- Multi-dimensional Analysis,
- Business Feasibility Study
How to Cite
Abstract
This study aims to comprehensively analyze the business feasibility of the Es Teler 77 franchise through a multi-aspect feasibility study approach. The research employs a qualitative descriptive method, utilizing secondary data obtained from scholarly literature, official documents, and relevant online sources, and is supported by limited interviews with outlet management. The analysis encompasses eight key aspects: market and marketing, legal, technical and operational, management, financial, sharia and halal compliance, economic and social, and environmental. The findings indicate that Es Teler 77 demonstrates a strong level of business feasibility, supported by brand strength, standardized operational systems, legal and halal compliance, as well as positive economic and social contributions. Although the venture requires a relatively high initial investment, its financial prospects, operational sustainability, and alignment with the characteristics of the Indonesian market render the Es Teler 77 franchise viable for sustainable development.
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References
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