ANALISIS K-MEANS CLUSTERING TERHADAP SEGMENTASI KONSUMEN BERDASARKAN PERSEPSI KENYAMANAN, FASILITAS, KELENGKAPAN, HARGA, DAN KUALITAS. Musytari. 2025;25(1):2821-2830. Accessed October 3, 2026. https://cibjournal.com/index.php/musytari/article/view/3838