“THE ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE ATTRACTIVENESS OF COFFEE SHOP FOR THE MILLENNIAL GENERATION: A CASE STUDY OF KEDAI KOPI KOSIM”. 2025. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi 24 (10): 271-80. https://cibjournal.com/index.php/musytari/article/view/73.