“PENGARUH MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) TERHADAP KEPUTUSAN PEMBELIAN” (2025) Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, 24(10), pp. 471–480. Available at: https://cibjournal.com/index.php/musytari/article/view/194 (Accessed: 2 October 2026).