“PENERAPAN TEORI PROSPEK DALAM MEMAHAMI PERILAKU KONSUMEN GEN Z TERHADAP PRODUK BERKELANJUTAN”, Musytari, vol. 24, no. 12, pp. 171–180, Nov. 2025, Accessed: Oct. 02, 2026. [Online]. Available: https://cibjournal.com/index.php/musytari/article/view/1063