“SEGMENTASI KONSUMEN BEDASARKAN KEAMANAN TRANSAKSI, LAYANAN BANTUAN,PENGALAMAN EMOSIONAL, KUALITAS PRODUK, DAN KEPUASAN MENGGUNAKAN ANALISIS KMEANS CLUSTER”, Musytari, vol. 25, no. 1, pp. 1781–1790, Dec. 2025, Accessed: Oct. 02, 2026. [Online]. Available: https://cibjournal.com/index.php/musytari/article/view/3486