“SEGMENTASI KONSUMEN E-COMMERCE BERDASARKAN PERSEPSI KUALITAS LAYANAN DAN NIAT PERILAKU: ANALISIS CLUSTER K-MEANS PADA PENGGUNA SHOPEE DI INDONESIA”, Musytari, vol. 25, no. 1, pp. 2491–2500, Dec. 2025, Accessed: Oct. 03, 2026. [Online]. Available: https://cibjournal.com/index.php/musytari/article/view/3750