“PENGARUH PERSONAL BRANDING, BRAND IMAGE, DAN PERCEIVED INFLUENCE TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING PADA GEN Z MAHASISWA FEB UNSRAT”. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, vol. 24, no. 10, Sept. 2025, pp. 61-70, https://cibjournal.com/index.php/musytari/article/view/22.