“THE ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE ATTRACTIVENESS OF COFFEE SHOP FOR THE MILLENNIAL GENERATION: A CASE STUDY OF KEDAI KOPI KOSIM”. Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, vol. 24, no. 10, Sept. 2025, pp. 271-80, https://cibjournal.com/index.php/musytari/article/view/73.