PENGARUH PERSONAL BRANDING, BRAND IMAGE, DAN PERCEIVED INFLUENCE TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING PADA GEN Z MAHASISWA FEB UNSRAT. Musytari [Internet]. 2025 Sep. 24 [cited 2026 Oct. 2];24(10):61-70. Available from: https://cibjournal.com/index.php/musytari/article/view/22