MENILAI TINGKAT PENGETAHUAN MAHASISWA TERHADAP BUDAYA MELAYU DI UNIVERSITAS RIAU
Keywords:
Malay Culture, Student Knowledge, Local Identity, Universitas Riau, Local WisdomAbstract
This study aims to assess the level of knowledge among Universitas Riau students regarding Malay culture, which serves as a core local identity within the academic environment. Malay culture encompasses important elements such as language, customs, arts, moral values, and strong influences from Islamic teachings. This research employed a qualitative descriptive method by collecting open-ended questionnaire responses from 18 students representing various study programs, semesters, and regional backgrounds. The findings indicate that most students have been familiar with Malay culture since childhood through family upbringing and community environment, while others began to recognize the culture only after entering Universitas Riau. The majority of respondents acknowledge the importance of understanding Malay culture to preserve regional identity and strengthen student character. Factors influencing knowledge levels include place of origin, family environment, peer groups, campus activities, and social media exposure. Although the university provides a compulsory Malay Culture course and various cultural programs, student engagement remains varied. The greatest challenge identified is the domination of modern and foreign cultures, which reduces interest among some students. The study concludes that efforts to preserve Malay culture must be presented in a more creative and contemporary way, especially through digital media and interactive campus activities, to remain relevant to younger generations.
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