ANALISIS TEORI KOMUNIKASI FEMINIS TERHADAP PENGARUH GENDER(STUDI KASUS LIRIK LAGU ‘THE MAN’ KARYA TAYLOR SWIFT)
Keywords:
Musik Populer, Taylor Swift, Teori Komunikasi Feminis, Feminist Communication Theory, Popular Music, Taylor SwiftAbstract
Penelitian ini bertujuan menganalisis lagu “The Man” karya Taylor Swift dengan menggunakan kerangka teori komunikasi feminis untuk mengkaji representasi gender, peran media massa, serta pengaruh musik populer terhadap persepsi publik. Analisis ini menyoroti bagaimana lirik lagu dan visual dalam video musik mencerminkan perbedaan perlakuan antara laki-laki dan perempuan di industri musik, serta bagaimana konstruksi identitas gender dibentuk dan dipengaruhi oleh media populer. Metode penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan memanfaatkan data primer dan sekunder. Hasil penelitian menunjukkan bahwa lagu “The Man” karya Taylor Swift telah mengkritik ketidaksetaraan gender dan menyoroti bias patriarki dalam masyarakat modern. Dengan demikian, penelitian ini menegaskan pentingnya menantang stereotip gender dalam industri musik sekaligus meningkatkan kesadaran publik tentang kesetaraan gender di masyarakat. Penelitian ini berkontribusi pada penguatan wacana kritis mengenai representasi gender dalam musik populer dengan menunjukkan bagaimana karya Taylor Swift dapat digunakan sebagai media edukasi dan refleksi sosial untuk mendorong kesadaran publik terhadap kesetaraan gender.
This study aims to analyze Taylor Swift’s song “The Man” using a feminist communication theory framework to examine gender representation, the role of mass media, and the influence of popular music on public perception. The analysis highlights how the song’s lyrics and music video visuals reflect differences in the treatment of men and women within the music industry, as well as how gender identity construction is shaped and influenced by popular media. The research employs a descriptive-quantitative approach, utilizing both primary and secondary data. The findings reveal that Taylor Swift’s “The Man” critiques gender inequality and exposes patriarchal bias in modern society. Therefore, this study underscores the importance of challenging gender stereotypes in the music industry while promoting public awareness of gender equality. This study contributes to strengthening critical discourse on gender representation in popular music by demonstrating how Taylor Swift’s works can serve as a medium for education and social reflection to foster public awareness of gender equality.
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