PERAN MEDIA RELATIONS HUMAS POLDA SUMATERA SELATAN DALAM MEMITIGASI RESIKO REPUTASI SELAMA MASA KRISIS
Keywords:
Kata Kunci: Media Relations, Hubungan Masyarakat, Komunikasi Krisis, Risiko Reputasi, Demokrasi , Keywords: Media Relations, Public Relations, Crisis Communication, Reputational Risk, DemocracyAbstract
Abstrak
Penelitian ini mengkaji peran media relations dalam Divisi Hubungan Masyarakat Kepolisian Daerah Sumatera Selatan (Polda Sumsel) dalam memitigasi risiko reputasi pada masa krisis dalam konteks demokrasi yang ditandai oleh kebebasan berekspresi, pesatnya arus informasi, serta meningkatnya pengawasan publik. Dalam kondisi tersebut, institusi penegak hukum sangat rentan terhadap ancaman reputasi yang bersumber dari pemberitaan media, kritik publik, dan peredaran informasi yang belum terverifikasi sehingga berpotensi menurunkan kepercayaan masyarakat. Penelitian ini bertujuan untuk menganalisis implementasi strategi media relations yang diterapkan oleh Polda Sumsel dalam pengelolaan komunikasi krisis dan upaya menjaga kredibilitas institusi. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi yang melibatkan personel Humas Polda Sumsel serta praktisi media lokal. Hasil penelitian menunjukkan bahwa media relations berkontribusi signifikan dalam mitigasi risiko reputasi melalui beberapa indikator utama, antara lain pengelolaan informasi yang terpusat, kecepatan dan ketepatan penyampaian siaran pers resmi, serta terjalinnya hubungan kerja sama jangka panjang dengan organisasi media. Strategi-strategi tersebut memungkinkan terciptanya konsistensi pesan, meminimalkan penyebaran misinformasi, serta mendorong pemberitaan yang berimbang selama masa krisis. Penelitian ini menyimpulkan bahwa praktik media relations yang efektif dan terinstitusionalisasi merupakan faktor penting dalam memperkuat kepercayaan publik dan melindungi reputasi institusi penegak hukum dalam sistem demokrasi, khususnya pada situasi krisis.
A B S T R A C T
This study examines the role of media relations within the Public Relations Division of the South Sumatra Regional Police (Polda Sumsel) in mitigating reputational risks during times of crisis in a democratic context characterized by freedom of expression, rapid information dissemination, and increased public scrutiny. In such an environment, law enforcement institutions are highly vulnerable to reputational threats arising from media coverage, public criticism, and the circulation of unverified information that may erode public trust. This study aims to analyze the implementation of media relations strategies by Polda Sumsel in managing crisis communication and maintaining institutional credibility. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observations, and documentation involving Public Relations officers of Polda Sumsel and local media practitioners. The findings reveal that media relations contribute significantly to reputational risk mitigation through several key indicators, including centralized information management, the speed and accuracy of official press releases, and the establishment of long-term cooperative relationships with media organizations. These strategies enable consistent messaging, reduce misinformation, and facilitate balanced news coverage during crises. The study concludes that effective and institutionalized media relations practices are essential for strengthening public trust and protecting the reputation of democratic law enforcement institutions, particularly during periods of crisis.
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