ANALISIS BAHASA PERSUASIF DALAM IKLAN LAYANAN MASYARAKAT “BNN NEWS: FILM PENDEK NARKOBA” DI YOUTUBE SEBAGAI UPAYA PENGUATAN KARAKTER REMAJA
Article Sidebar
Main Article Content
Abstract
This study aims to analyze the forms of persuasive language, persuasion techniques, and character values conveyed in the PSA "BNN News: Short Film Narkoba" as an effort to prevent drug abuse among adolescents. The method used is descriptive qualitative with document analysis techniques. The research data includes video PSA as well as online articles and journals related to persuasive communication and drug abuse by adolescents. The results show that the advertisement uses four forms of persuasive language: affirmation, advice, invitation, and suggestion, as well as four persuasive techniques: rationalization, identification, suggestion, and conformity. These findings also indicate that the persuasive message in the advertisement functions to raise risk awareness, build emotional involvement, and strengthen character values such as responsibility, legal awareness, and self-control. This study confirms that persuasive language is an effective public communication strategy in encouraging drug prevention and is relevant for the development of adolescent character education.
Article Details
Section
How to Cite
References
Administrasi Umum Sekretariat Daerah Kabupaten Buleleng. (2023, May 9). Bahaya narkoba bagi remaja dan pelajar. Pemerintah Kabupaten Buleleng, Bagian Umum.
Akbar Jennof, I., Kyo Kae Saniro, R., Mawaddah, F., Fariza, F., Agustia, F., Arlena Putri, N., & Hidayah, N. (2025). Pengaruh media sosial dalam menormalisasi penyimpangan seksual pada remaja menurut perspektif agama Islam. Jurnal Kajian Agama dan Dakwah, 10(2).
Keraf, G. (2017). Argumentasi dan narasi. PT Gramedia Pustaka Utama.
Kementerian Pendidikan dan Kebudayaan. (2020). Profil Pelajar Pancasila. Kemendikbud.
Lukman, G. A., Alifah, A. P., Divarianti, A., & Humaedi, S. (2021). Kasus narkoba di Indonesia dan upaya pencegahannya di kalangan remaja. Jurnal Penelitian dan Pengabdian kepada Masyarakat, 2(3), 405–417.
Maulana, Z., Kyo Kae Saniro, R., Zefanya Pasaribu, D., Afifah, D., Aurellia, K., Anggun Salsabila, K., & Hazim Al-MuafiiK, M. (2024). Analisis etika dan kesantunan berbahasa remaja terhadap orang tua dalam perspektif Pancasila. Jurnal Multidisiplin Ilmu Bahasa, 4(5).
Miles, M. B., & Huberman, A. M. (1992). Analisis data kualitatif: Metode-metode baru. UI Press.
Mudassa, M. al R. (2022). Penyalahgunaan narkotika di kalangan remaja di masa pandemi Covid-19. Jurnal Ilmiah Mahasiswa Fakultas Hukum Universitas Malikussaleh, 5(3).
Rahmawati, F., Soleh, D. R., & Winarsih, E. (2023). Penggunaan bahasa persuasif pada Iklan Layanan mMsyarakat di televisi tahun 2022. Sambhasana, 146–158.
Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the Health Belief Model. Health Education Quarterly, 15(2), 175–183.
Undang-Undang Republik Indonesia Nomor 35 Tahun 2009 tentang Narkotika. (2009). Lembaran Negara Republik Indonesia Tahun 2009 Nomor 143.
Aristotle. (2007). On rhetoric: A theory of civic discourse (G. Kennedy, Trans.). Oxford University Press.