PELATIHAN PEMANFAATAN TEXT MINING DAN COPYWRITING UNTUK PENINGKATAN CITRA MADARIS JIC DI MEDIA SOSIAL

Abstract

This community outreach program aims to enhance the digital literacy capacity of members of the Majelis Pemuda dan Remaja Masjid (Madaris) under the Jakarta Islamic Center (JIC) through training on the used of text mining and copywriting for managing religious image on social media.The training on 1 November 2025 at Nusa Mandiri University, Margonda campus, and was divided into two main sessions. The first session introduced the basic concept of the text mining and sentiment analyses as text-analysis techniques to understand public perception, including the stages of data collection, pre-processing and results interpretation using free online platforms. The second session focused on Islamic copywriting techniques using the AIDA model (Attention, Intereset, Desire, Action), emphasizing the creation of persuasive, ethical, and dakwah-oriented narrative for digital audiences. The training evaluation was conducted through a post-events questionnaire involving 10 participants. The results showed that 60% of participants were very satisfied with the facilities and materials, 70% stated that the theme was relevant to current digital development, 80% found the material beneficial, and 70% felt that the program provided new insights. These findings indicate that the training made a significant contribution to expanding participants' skills in utilizing text-based data analysis and Islamic value based digital communication strategies. This program is expected to serve as a model for digital literacy assistance for mosque communities in streghthening the role of dakwah in social media.