PENGARUH MARKETING MIX (4P) TERHADAP DAYA SAING PRODUK KEWIRAUSAHAAN SISWA DI SMKS AL-MA’ARIF
Keywords:
marketing mix, 4P, product competitiveness, student entrepreneurship, vocational educationAbstract
This Community Service Program aims to enhance students’ understanding of the marketing mix (4P)—product, price, place, and promotion—and how its application can strengthen the competitiveness of student entrepreneurship products at SMKS Al-Ma’arif. The training was conducted on Monday, October 27, 2025, involving 30 participants. The activity applied an interactive learning approach, including conceptual explanation, case studies, group discussions, and practical analysis of student-developed entrepreneurial products. The results indicate a substantial improvement in students’ ability to comprehend the role of each 4P element in the marketing process. Participants were able to identify product strengths, determine appropriate pricing, formulate simple distribution strategies, and design more targeted promotional concepts. Students also gained a broader understanding that product competitiveness is not solely determined by physical quality but also by consistent and relevant marketing strategies that align with consumer needs. Therefore, this program successfully provided essential knowledge and practical skills to support the development of student entrepreneurship products in a more professional manner.
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