PELATIHAN KEWIRAUSAHAAN BERBASIS PEMASARAN DIGITAL UNTUK MENINGKATKAN JIWA SANTRIPRENEUR DI SMK ROUDHATUL MUAWANAH
Keywords:
Pelatihan, Kewirausahaan, Pemasaran Digital, Jiwa SantripreneurAbstract
ABSTRAK
Kegiatan Pengabdian kepada Masyarakat (PKM) bertema “Pelatihan Kewirausahaan Berbasis Pemasaran Digital untuk Meningkatkan Jiwa Santripreneur di SMK Roudhatul Muawanah” telah dilaksanakan untuk membekali 75 siswa kelas XI dan XII dengan keterampilan kewirausahaan dan pemasaran digital. Pelatihan ini mengintegrasikan konsep kewirausahaan berbasis nilai islami dengan pemanfaatan teknologi digital melalui metode ceramah, diskusi, studi kasus, dan praktik langsung. Peserta memperoleh pemahaman mengenai santripreneurship, branding, pembuatan konten promosi, pengelolaan media sosial bisnis, serta penggunaan platform e-commerce. Hasil evaluasi menunjukkan bahwa 82% peserta mengalami peningkatan pemahaman tentang kewirausahaan digital, dan sebagian siswa langsung mempraktikkan keterampilan dengan membuat akun bisnis serta memasarkan produk lokal secara daring. Program ini mendapat respon positif dari pihak sekolah dan berkontribusi pada penguatan kurikulum kewirausahaan berbasis digital. Secara keseluruhan, kegiatan ini berhasil menumbuhkan jiwa santripreneur dan mendorong pengembangan usaha kreatif berbasis teknologi di lingkungan sekolah.
Kata Kunci: Pelatihan, Kewirausahaan, Pemasaran Digital, Jiwa Santripreneur
ABSTRACT
The Community Service Activity (PKM) themed "Digital Marketing-Based Entrepreneurship Training to Enhance the Santripreneur Spirit at SMK Roudhatul Muawanah" was conducted to equip 75 students of grades XI and XII with entrepreneurship and digital marketing skills. This training integrates the concept of Islam-based entrepreneurship with the utilization of digital technology through lectures, discussions, case studies, and hands-on practice. Participants gained an understanding of santripreneurship, branding, creating promotional content, managing business social media, as well as using e-commerce platforms. Evaluation results showed that 82% of participants experienced an increase in understanding of digital entrepreneurship, and some students immediately applied the skills by creating business accounts and marketing local products online. This program received a positive response from the school and contributed to strengthening the digital-based entrepreneurship curriculum. Overall, this activity successfully nurtured the spirit of santripreneurs and encouraged the development of technology-based creative businesses within the school environment.
Key Word: Training, Entrepreneurship, Digital Marketingi, Santripreneur Soul
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References
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