Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 1 (2025): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH MODAL USAHA, JUMLAH TENAGA KERJA, MEDIA SOSIAL, DAN LAMA USAHA TERHADAP PENDAPATAN USAHA MIKRO, KECIL, DAN MENENGAH INDUSTRI BATIK DI KECAMATAN DANAU TELUK KOTA JAMBI

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  • Dhea Selvia,
  • Erni Achmad,
  • Jaya Kusuma Edy
Dhea Selvia
Universitas Jambi
Erni Achmad
Universitas Jambi
Jaya Kusuma Edy
Universitas Jambi

Published 2025-12-10

Keywords

  • Income,
  • Capital,
  • Labor,
  • Social Media,
  • Length of Business

How to Cite

PENGARUH MODAL USAHA, JUMLAH TENAGA KERJA, MEDIA SOSIAL, DAN LAMA USAHA TERHADAP PENDAPATAN USAHA MIKRO, KECIL, DAN MENENGAH INDUSTRI BATIK DI KECAMATAN DANAU TELUK KOTA JAMBI. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(1), 1351-1360. https://cibjournal.com/index.php/musytari/article/view/3271

Abstract

This study aims to analyze is the social and economic characteristics of entrepreneurs in small and medium batik industries (UMKM) located in Danau Teluk District, Jambi City and the influence of capital, labor, social media use, and business duration on the income of batik industry UMKM in the same area. The analytical tool employed in this research is multiple linear regression using EViews 13. The findings show that the social characteristics of respondents are predominantly female, with an average age of 55 years. Most respondents are married and have an average of two dependents. In terms of economic characteristics, the average number of workers is seven people, and the average business duration is 31 years. Approximately 50 percent of respondents utilize social media in their business activities. The average monthly operational capital amounts to Rp22,104,000,- while the average gross income reaches Rp45,217,250,- and the average net income is Rp25,970,750,- The regression results indicate that only capital has a positive and significant effect on business income. Labor and social media use show positive but insignificant effects, whereas business duration has a negative and insignificant effect on the income of batik UMKM

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