ANALISIS KUANTITATIF CELEBRITY COLLABORATION DAN CELEBRITY ENDORSEMENT PADA KEPUTUSAN PEMBELIAN ONLINE Irmalaila_store DITIKTOK SHOP(Survei Konsumen pada onlineshop Irmalaila_store di Kota Tasikmalaya). Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 24, n. 12, p. 261–270, 2025. Disponível em: https://cibjournal.com/index.php/musytari/article/view/1089. Acesso em: 3 oct. 2026.