COMPARATIVE ANALYSIS ON THE INFLUENCE OF BRAND IMAGE AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOUR BETWEEN GENERATION Z AND GENERATION X CUSTOMERS AT STARBUCKS MANADO. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 24, n. 12, p. 591–600, 2025. Disponível em: https://cibjournal.com/index.php/musytari/article/view/1227. Acesso em: 3 oct. 2026.