Analisis Pengaruh Brand Image terhadap Keputusan Pembelian Smartphone Samsung pada Mahasiswa Berdasarkan Theory of Planned Behavior. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 24, n. 12, 2025. Disponível em: https://cibjournal.com/index.php/musytari/article/view/1264. Acesso em: 2 oct. 2026.