ANALISIS PERGESERAN STRATEGI PEMASARAN DARI PRODUCT-ORIENTED KE CUSTOMER-ORIENTED DI ERA TRANSFORMASI DIGITAL PADA PERUSAHAAN GRAMEDIA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 1, p. 3591–3600, 2025. Disponível em: https://cibjournal.com/index.php/musytari/article/view/4096. Acesso em: 3 oct. 2026.