COMPARATIVE ANALYSIS ON THE INFLUENCE OF BRAND IMAGE AND SALES PROMOTION ON IMPULSIVE BUYING BEHAVIOUR BETWEEN GENERATION Z AND GENERATION X CUSTOMERS AT STARBUCKS MANADO. Musytari [Internet]. 2025 Nov. 7 [cited 2026 Oct. 3];24(12):591-600. Available from: https://cibjournal.com/index.php/musytari/article/view/1227