Published 2025-12-03
Keywords
- Risiko Usaha, Toko Kosmetik, Manajemen Risiko, Analisis Perbandingan
How to Cite
Abstract
Penjualan produk kosmetik yang terus meningkat memicu persaingan usaha yang ketat dan menimbulkan berbagai risiko bagi pemilik toko kosmetik. Penelitian ini bertujuan menggambarkan perbedaan tingkat risiko pada beberapa toko kosmetik dengan menyoroti risiko pasar, pemasok, operasional, reputasi, dan teknologi. Data diperoleh melalui kuesioner kepada empat pemilik toko dan dianalisis menggunakan metode deskriptif kuantitatif. Hasil penelitian menunjukkan adanya variasi tingkat risiko, di mana sebagian toko berada pada kategori risiko menengah, sedangkan lainnya menghadapi risiko tinggi hingga sangat tinggi, terutama terkait ketergantungan pemasok dan perubahan tren pasar. Temuan ini menegaskan perlunya strategi pengelolaan risiko yang disesuaikan dengan kondisi masing-masing usaha agar mampu bertahan dalam persaingan yang dinamis.
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References
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