NARASI GERAKAN SOSIAL: STUDI KASUS FRAMING MEDIA SOSIAL DAN PERAN INFLUENCER DALAM GERAKAN “17+8 DEMANDS” TAHUN 2025 DI INDONESIA
Keywords:
Framing, Social Media, Influencer, Digital Social Movement, Public OpinionAbstract
This study examines how social media contributes to the formation of digital social movements through framing processes and the role of influencers in disseminating messages and shaping public opinion. The research focuses on the “17+8 Demands” movement that emerged in Indonesia in 2025 as a form of public criticism toward government policies. The movement exemplifies digital democracy, where citizens utilize online spaces to express opinions, build solidarity, and demand social change. This study applies a qualitative descriptive approach with a netnographic method, observing user activities on Twitter/X, Instagram, and TikTok. The findings indicate that framing strategies using moral narratives, symbolic visuals, and hashtags successfully created widespread public resonance. Moreover, influencers play a crucial role as communication agents who amplify issues and strengthen the moral legitimacy of the movement. The study concludes that the effectiveness of digital social movements depends on the collaboration between framing strategies and the role of digital actors in bridging citizens’ aspirations with the public discourse space.
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References
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