PEMANFAATAN POTENSI PRODUKSI DAN PEMASARAN MELALUI MEDIA SOSIALDALAM MENJUAL PRODUK PADA USAHA MIKRO KUE TRADISIONAL “PUJI LESTARI“ DI MENUR PUMPUNGANKOTA SURABAYA

Abstract

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, all economic actors, including SMEs and Micro Enterprises, should have been encouraged to improve themselves in order to improve the quality of production of both goods and services. If not, Indonesia will become a "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of the people's economic democracy, are severely affected by the strong flow of goods and services from various ASEAN countries flooding the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and inevitability to be able to find a national identity that has comparative and competitive advantages. This activity begins with identifying existing problems and then finding solutions, the methods used are training and mentoring. The results that have been achieved are the ability of Traditional Cake businesses to optimize their sales by using local raw materials. Thus, the "Puji Lestari" Traditional Cake Micro-Enterprise can improve its capabilities in production, business management, and online marketing through social media. These outcomes indicate increased business empowerment.