PENGEMBANGAN KETERAMPILAN PUBLIC SPEAKING DAN STORYTELLING SEBAGAI UPAYA MENINGKATKAN PERCAYA DIRI ANAK DALAM MEMASARKAN PRODUK
Keywords:
Public Speaking, Product Marketing, Community serviceAbstract
This Community Service Program (PKM) aims to enhance the communication skills of children under the guidance of Yayasan Pundi Amal Dermawan Indonesia by developing their public speaking and storytelling abilities. These skills play an essential role in building children’s confidence, particularly when they are involved in marketing activities for products they have created. The main problems identified include low confidence in public speaking, limited understanding of effective communication techniques, lack of storytelling ability, insufficient structured training, and the absence of an integrated approach that combines communication skills with product marketing.
The program was implemented over five days, from September 24 to 28, 2025, through a series of training and mentoring sessions covering the introduction to public speaking, fundamental communication techniques, creative storytelling workshops, product marketing simulations, and evaluation and reflection activities. The methods used included interactive lectures, role plays, creative workshops, simulation-based presentations, and performance assessments. The results indicate significant improvements in children’s confidence, their ability to speak in front of an audience, and their skill in crafting creative marketing narratives. Beyond the short-term outcomes, this program also provides a sustainable structured learning model that the foundation can continue to apply in future activities
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