Abstract
The use of gadgets among early childhood has increased significantly and presents challenges for working parents who have limited time for supervision and guidance. This study aims to describe parental mediation strategies applied by working parents in managing gadget use among early childhood. This study employed a descriptive qualitative approach, with data collected through in- depth interviews and analyzed using thematic analysis. The findings indicate that working parents implement restrictive mediation by limiting time and content, active mediation through guidance and explanation, and co-use by using gadgets together with their children. The implementation of these strategies is influenced by time constraints, parents’ digital literacy, and caregiver support. This study is expected to serve as a reference for digital parenting practices in early childhood.
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