EVALUASI DINAMIKA PERSAINGAN INDUSTRI MODERN DI BIDANG TEKSTIL MENGGUNAKAN MODEL-STRUCTURE–CONDUCT–PERFORMANCE DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA

Abstract

This study examines the competitive dynamics of the textile industry in the Special Region of Yogyakarta using the Structure–Conduct–Performance approach to understand the relationship between market structure, business behavior, and overall industry performance. The textile industry in this region has a unique character influenced by the dominance of MSMEs, strong cultural identity, and high creativity in production processes and product differentiation. Industry players respond to competition through design innovation, strengthening cultural values, utilizing digital technology, and adapting marketing strategies to changing consumer demand. The study results indicate that an inclusive and community-based market structure encourages creative business behavior, which ultimately contributes to improved industry performance and strengthening the regional creative economy. These findings confirm that the synergy between culture, innovation, and policy support is a crucial factor in maintaining the sustainability and competitiveness of the Yogyakarta textile industry.