DAMPAK TRANSFORMASI DIGITAL TERHADAP PENINGKATAN KINERJA INDUSTRI MAKANAN DAN MINUMAN DI INDONESIA

Abstract

Digital transformation is a crucial factor in increasing the productivity of Indonesia's manufacturing and mining industries. This study aims to analyze how the use of digital technology affects operational and sales processes in that industry. The research methodology used is a deskriptif kualitatif literary analysis based on national terindeks journals and relevant literature publications. The study's findings indicate that the use of technologies such as automation, the Internet of Things (IoT), big data, and digital marketing can increase production efficiency, improve distribution, improve service quality, and increase market access. However, there are also certain challenges associated with digitalization, such as digital literacy gaps, organizational kesiapan, cybersecurity risks, and technological differences between large corporations and UMKM. This research indicates that the digital transformation has a positive impact on the growth of the manufacturing and mining industries. However, tata kelola TI, human sumber daya kompetensi, and memadai dukungan kebijakan greatly affect its success