THE POWER OF CONNECTION: MENGOPTIMALKAN KOMUNIKASI ORGANISASI DI ERA DIGITAL

Abstract

The rapid development of information technology demands that the younger generation possess strong digital organizational communication skills. Many students still do not understand the importance of using digital technology productively and ethically in the modern workforce. Therefore, educational efforts are needed to equip students with relevant digital competencies to face the challenges and competition of the Industry 4.0 era.This community service activity was carried out through lectures, interactive discussions, and practical training for students at Nurul Huda Baros. The materials provided included an introduction to digital communication, internet ethics, personal data security, and the use of digital media for career development. Evaluation was conducted through direct observation and by administering pre- and post-activity questionnaires.The results of the program indicate an increase in students’ knowledge and awareness regarding the importance of digital literacy in supporting career readiness. Students became more capable of using technology wisely, creatively, and responsibly. This program is expected to serve as an initial step in shaping a digitally proficient young generation who is ready to compete in a technology- driven workforce.