ANALISIS KINERJA PERUSAHAAN MENGGUNAKAN BALANCED SCORECARD PADA PT PERTAMINA

Abstract

The increasingly competitive business environment requires companies to have a comprehensive performance measurement system, not limited solely to financial aspects. The Balanced Scorecard emerges as a strategic evaluation tool that assesses performance through four main perspectives: financial, customer, internal business processes, and growth and learning. This study is developed by utilizing the concepts and findings from the research of Wutun & Man (2023). It aims to analyze the performance of PT Pertamina, a strategic state-owned enterprise (BUMN) that plays a vital role in national energy provision, using the Balanced Scorecard approach. The analysis reveals that the financial, customer, and internal process perspectives contribute significantly to enhancing company performance. Conversely, the growth and learning perspective requires strengthening to deliver a more substantial impact on the company's long-term strategy. This research evaluates PT Pertamina's performance using the Balanced Scorecard (BSC), a framework developed by Kaplan and Norton to assess companies from four key perspectives: financial, customer, internal processes, and learning and growth. By integrating data from PT Pertamina's annual reports and expert articles such as Kaplan & Norton (1996), Kasali (2021), and Smith (2020), this study finds that the company demonstrates strengths in revenue generation but faces significant challenges in operational efficiency and innovation. This approach provides strategic insights to support Indonesia's sustainable energy transition.