PENERAPAN BALANCED SCORECARD SEBAGAI ALAT EVALUASI KINERJA STRATEGIS PADA PT INDAH JAYA MAKMUR TBK
Published 2025-12-22
Keywords
- Balanced Scorecard,
- strategic performance measurement,
- company performance,
- performance perspectives,
- PT Indah Jaya Makmur Tbk
How to Cite
Abstract
In an increasingly competitive business environment, performance measurement that focuses solely on financial aspects is no longer sufficient to comprehensively evaluate the success of corporate strategies. The Balanced Scorecard (BSC) has emerged as a comprehensive performance measurement framework by incorporating four key perspectives: financial, customer, internal business processes, and learning and growth. This study aims to analyze the implementation of the Balanced Scorecard at PT Indah Jaya Makmur Tbk, a world-class textile company operating in Indonesia. The results indicate that the application of the BSC helps align daily operational activities with the company’s vision and mission, while also providing a more comprehensive overview of its strategic performance.
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References
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