Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 24 No. 11 (2025): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi
Articles

KETERLIBATAN DAN ANTUSIAS KONSUMENTERHADAP LOYALITAS MASKAPAI PENERBANGAN LION AIR

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  • Muhammad Rizky Kurniawan,
  • Willy Arafah
Muhammad Rizky Kurniawan
Universitas Trisakti
Bio
Willy Arafah
Universitas Trisakti
Bio

Published 2025-10-09

Keywords

  • attention,
  • enthusiasm,
  • offline loyalty,
  • sosial media loyalty,
  • lion air

How to Cite

KETERLIBATAN DAN ANTUSIAS KONSUMENTERHADAP LOYALITAS MASKAPAI PENERBANGAN LION AIR. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 24(11), 281-290. https://cibjournal.com/index.php/musytari/article/view/350

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis: pengaruh attention terhadap enthusiasm, pengaruh attention terhadap offline loyalty, pengaruh attention terhadap sosial media loyalty, pengaruh enthusiasm terhadap offline loyalty, pengaruh enthusiasm terhadap sosial media loyalty. Pada penelitian ini menggunakan data primer, yang dimana data diperoleh dari hasil penyebaran kuesioner. Penjabaran data dilakukan dengan memberikan skor nilai kepada responden dengan data mentah yang diperoleh dari penyebaran kuesioner Online melalui google form. Pelaksanaan penyebaran kuesioner dilakukan selama 3 minggu yaitu pada 20 Oktober 2024 sampai dengan 10 Desember 2024. Dengan menggunakan metode nonprobability sampling dengan teknik purposive sampling. Penulis menerapkan model persamaan struktural pada 210 sampel penumpang maskapai Lion Air yang mengoperasikan pasar domestik Indonesia pada tahun 2024.

 

The purpose of this study was to analyze: the effect of attention on enthusiasm, the effect of attention on offline loyalty, the effect of attention on social media loyalty, the effect of enthusiasm on offline loyalty, the effect of enthusiasm on social media loyalty. This study uses primary data, where the data is obtained from the results of distributing questionnaires. Data description is done by giving a score to respondents with raw data obtained from distributing questionnaires online via google form. The questionnaire distribution was carried out for 3 weeks, namely on October 20, 2024 to December 10, 2024. By using nonprobability sampling method with purposive sampling technique. The author applied the structural equation model to 210 samples of Lion Air airline passengers operating the Indonesian domestic market in 2024.

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