Published 2025-12-18
Keywords
- Financial Literacy,
- MSME Performance,
- Culinary MSMEs
How to Cite
Abstract
This study aims to analyze the effect of financial literacy on the performance of micro, small, and medium enterprises (MSMEs) at the Pempek Center in Palembang City. Financial literacy plays an important role in supporting MSMEs’ ability to manage finances, make business decisions, and maintain business sustainability. This research uses a quantitative approach with an associative causal design. The population consists of 30 MSME actors, and the sampling technique used is saturated sampling, where all population members are selected as samples. Data were collected through questionnaires using a Likert scale and analyzed using descriptive statistics and simple linear regression with SPSS. The results show that financial literacy has a positive and significant effect on MSME performance. MSME actors with higher levels of financial literacy tend to have better sales performance, operational efficiency, customer satisfaction, and business growth. Therefore, improving financial literacy among MSME actors is essential to enhance business performance and competitiveness, particularly in the traditional culinary sector.
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References
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