ANALISIS PERANAN ADMINISTRASI DIGITAL DALAM MENDUKUNG KEBERLANGSUNGAN UMKM DI RUMAH BUMN JAKARTA

Abstract

The purpose of this study is to analyze the role of digital administration in supporting the sustainability of Micro, Small, and Medium Enterprises (MSMEs) fostered by Rumah BUMN Jakarta. Digital administration has become an important aspect of business management as it assists MSME actors in managing business records in a more orderly, systematic, and efficient manner. This study employed a qualitative research design with a case study approach to obtain an in-depth understanding of the implementation of digital administration among MSMEs fostered by Rumah BUMN Jakarta. The units of analysis consisted of the MSME Coordinator of Rumah BUMN Jakarta and MSME actors representing micro, small, and medium business scales. Data were collected through deep interviews and observations. The results indicate that the implementation of digital administration provides benefits in supporting business sustainability, including improved financial recordkeeping, easier transaction monitoring, and more efficient administrative management. However, several challenges were also identified, particularly among micro and small-scale MSMEs, such as limited digital literacy, inadequate supporting devices, age-related factors of business actors, and a lack of consistency in utilizing digital administrative systems. Based on these findings, digital administration plays an important role as a foundation for orderly and professional business management, supports data-driven decision-making, and enhances the readiness of MSMEs to maintain and improve business sustainability.