Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 1 (2025): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

PENDEKATAN MANAJEMEN LAYANAN TERINTEGRASI UNTUK MENINGKATKAN KINERJA AUTO EXPRESS

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  • Rayi Retno Dwi Asih,
  • Audina Kencanasari,
  • Ulfa Tussaadah,
  • Viktoria Mistika Animus
Rayi Retno Dwi Asih
Universitas Trisakti
Audina Kencanasari
Universitas Trisakti
Ulfa Tussaadah
Universitas Trisakti
Viktoria Mistika Animus
Universitas Trisakti

Published 2025-12-19

Keywords

  • service quality; service failure; service recovery; service innovation.

How to Cite

PENDEKATAN MANAJEMEN LAYANAN TERINTEGRASI UNTUK MENINGKATKAN KINERJA AUTO EXPRESS. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(1), 3971-3980. https://cibjournal.com/index.php/musytari/article/view/4288

Abstract

This study is oriented in order to examine the failure, quality, innovation and service recovery to manage auto express services in formulating company optimization tactics by reviewing various indicators as they impact customer satisfaction as well as being an analysis that confirms the crucial of innovation and competitive advantage. The results or findings of the study prove that service quality optimization needs to be carried out continuously in order to strengthen customer experience and its implications and this study provides a basis for formulating company optimization tactics by reviewing various indicators as they impact customer satisfaction as well as being an analysis that confirms the crucial of innovation and competitive advantage with operational strategies to be more efficient in optimizing these three aspects.

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