PENERAPAN IKLAN KREATIF DAN BERBASIS ALGORITMA DI MEDIA SOSIAL GUNA MENINGKATKAN PENJUALAN AVA BAKERY

Abstract

The development of digital technology has transformed the marketing strategies of micro-enterprises, including those in the culinary sector. Ava Bakery, as a micro-enterprise in the bakery sector, faces challenges in expanding market reach and increasing sales due to limitations in digital-based promotion. This activity aims to analyze and implement creative advertising strategies integrated with social media algorithmic systems to improve digital marketing performance and sales volume. The methods used include designing creative content based on video and visuals, as well as utilizing paid advertising (Meta Ads and TikTok Ads) with specific audience targeting based on interests, location, and digital behavior. The implementation results over a three-month period showed significant improvements in several indicators: Instagram followers increased by 100% (from 350 to 700), the TikTok account gained 800 new followers, engagement increased by 40%, customer inquiries increased by 100%, and sales rose by 15%. The activity's conclusion confirms that the integration of creative content and the utilization of social media algorithms is effective in expanding market reach, enhancing consumer interaction, and driving sales growth for micro-enterprises. Recommendations include maintaining content production consistency, regularly monitoring analytical data, and integrating marketing platforms with ordering services for sustainable optimization.