EKSPLORASI PENGALAMAN KONSUMEN TERHADAP IMPLEMENTASI PRINSIP SYARIAH DALAM PROGRAM MEMBERSHIP E-COMMERCE

Abstract

This study investigates consumer experiences and perceptions of implementing Sharia principles in e-commerce membership programs in Indonesia, aiming to bridge the research gap on integrating Islamic ethical values into digital loyalty schemes. With Indonesia's rapidly growing digital economy and the world's largest Muslim population, aligning membership programs with Sharia values such as justice, transparency, and halal assurance is crucial to meet consumer expectations and foster trust. Using a qualitative case study approach and secondary data analysis from academic sources and industry reports, the research highlights that consumers positively perceive the adherence to Sharia ethics, which enhances their trust and loyalty. The study identifies challenges including insufficient consumer education on Islamic compliance and technological limitations such as incomplete halal product verification features. Consumer experiences reveal the importance of balancing operational convenience with spiritual satisfaction, emphasizing that successful Sharia-based membership programs must address both functional and religious needs. The results show that the integration of Sharia values significantly contributes to multidimensional consumer loyalty characterized by emotional attachment, commitment, and reduced switching intentions. This research contributes to Islamic marketing literature by underlining the strategic importance of Sharia integration in e-commerce loyalty programs and provides practical insights for digital retailers seeking to develop competitive, ethically aligned membership strategies in the Indonesian halal market. Ultimately, the findings support that Sharia-compliant membership programs are not only socially and religiously responsible but also offer a sustainable competitive advantage in Indonesia’s evolving e-commerce landscape.