Articles
THE INFLUENCE OF NCT 127'S BRAND AMBASSADOR, LIFESTYLE, AND BRAND IMAGE ON NATURE REPUBLIC'S SUSTAINABLE PURCHASE DECISION OF NCT 127 FANS (Study on Generation Z in Jakarta)
Published 2026-01-27
Keywords
- NCT 127 brand ambassador, lifestyle, brand image, sustainable purchase decision, nature republic skincare products, NCT 127 fans
How to Cite
THE INFLUENCE OF NCT 127’S BRAND AMBASSADOR, LIFESTYLE, AND BRAND IMAGE ON NATURE REPUBLIC’S SUSTAINABLE PURCHASE DECISION OF NCT 127 FANS (Study on Generation Z in Jakarta). (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(2), 4721-4730. https://cibjournal.com/index.php/musytari/article/view/7290
Abstract
This study aims to examine the influence of NCT 127 Brand Ambassador, Lifestyle and Brand Image on Sustainable Purchase Decision for Nature Republic Skincare Products by fans. The object in this study is Generation Z fans in DKI Jakarta who have purchased and used Nature Republic skincare products. The sample that will be used is 175 respondents, obtained by the purposive sampling method. The study method that will be be used is a quantitative method with data collection using a survey method. The data analysis method used in this study is SEM (Structural Equation Mode) using SmartPLS 4.0 software. Using a quantitative approach with a survey method and SEM-PLS techniques, this study examines the relationship of the three variables to sustainable purchase decisions. The results of the study are expected to provide theoretical contributions as well as theoretical contributions to increase insight and knowledge about the influence of Brand Ambassador, Lifestyle, Brand Image on Sustainable Purchase Decision on Nature Republlic Skincare products.
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