Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 24 No. 11 (2025): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi
Articles

PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN INOVASI TEKNOLOGI TERHADAP KINERJA KEUANGAN DENGAN STRATEGI BISNIS SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA

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  • Shofiyyah Rahmadhani,
  • Rusnawati,
  • Rusdi Raprayoga
Shofiyyah Rahmadhani
Universitas Islam Negeri Alauddin Makassar
Rusnawati
Universitas Islam Negeri Alauddin Makassar
Rusdi Raprayoga
Universitas Islam Negeri Alauddin Makassar

Published 2025-10-06

Keywords

  • Return on Assets (ROA),
  • Corporate Social Responsibility (CSR),
  • Research and Develpment (R&D),
  • Price Premium Capability (PPC)

How to Cite

PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN INOVASI TEKNOLOGI TERHADAP KINERJA KEUANGAN DENGAN STRATEGI BISNIS SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 24(11), 191-200. https://doi.org/10.5281/zenodo.17278759

Abstract

The main problems in this study are: First, does Corporate Social Responsibility (CSR) affect the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX)? Second, does technological innovation affect the financial performance of manufacturing companies? Third, does business strategy moderate the effect of CSR on financial performance? Fourth, does business strategy moderate the effect of technological innovation on financial performance? This type of research is classified as quantitative with an associative causality approach. The source of research data is secondary data obtained from the annual reports of manufacturing companies listed on the IDX for the period 2019-2023, using documentation techniques. This study uses the Corporate Social Responsibility Index to measure CSR, R&D expenditure as an indicator of technological innovation, and Return on Assets (ROA) as an indicator of financial performance. The data were analyzed using Moderated Regression Analysis (MRA) through the SPSS 27 application. The results of the study show that CSR and technological innovation have a significant negative effect on ROA. Meanwhile, business strategy has been shown to strengthen the effect of CSR on financial performance, indicating that companies with the right business strategy can reduce the negative impact of CSR on profitability. However, business strategy does not have a significant effect in moderating the relationship between technological innovation and financial performance.

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