Published 2026-01-07
Keywords
- Internship Program,
- Digital Marketing,
- WhatsApp Business,
- Linktree,
- Wedding Gallery
- Makeup Artist ...More
How to Cite
Abstract
This Internship Program was conducted at Via Pane Wedding Gallery & Makeup Artist, a business engaged in beauty and wedding services located in Batam City. The purpose of this program was to assist the partner in improving digital marketing effectiveness and customer communication systems through the utilization of social media and business-supporting applications. The main problems identified were the lack of structured digital content management, the absence of integrated promotional platforms, and the underutilization of WhatsApp Business features in customer service activities. The implementation method included observation, interviews, documentation, and direct implementation of digital marketing strategies. The outputs of this program consisted of creating and managing a Linktree as an integrated information hub, setting up auto messages and quick replies on WhatsApp Business, organizing digital portfolios using Google Drive, and developing promotional content on social media platforms. The results indicate improved communication efficiency, easier access to information for customers, and enhanced professionalism and digital branding of the partner business.
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References
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