Keywords
promotion mix
digital marketing
Mitra Gordyn Batam
How to Cite
Abstract
The development of digital technology requires MSMEs to adopt more effective and integrated marketing strategies. Mitra Gordyn Batam faces challenges in optimizing digital promotion and utilizing offline promotional media, resulting in limited market reach and consumer awareness. This Community Service Program aims to improve marketing effectiveness through the implementation of a promotion mix strategy. A mixed-methods approach was employed using observation, interviews, documentation, and analysis of social media activity. The outputs included the optimization of WhatsApp Business, the creation of a Linktree, structured social media content, and offline promotional materials. The results indicate improved digital promotion management, customer communication efficiency, and strengthened business image.
References
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