TUJUAN DAN MANFAAT PELATIHAN DAKWAH

Abstract

The management of da’wah training is a structured process aimed at improving the competence, skills, and character of preachers (dai) in delivering Islamic messages effectively, contextually, and sustainably. The primary objective of da’wah training is to equip preachers with comprehensive religious knowledge, persuasive communication abilities, and adaptive skills to address social changes and technological developments. Through systematic management, da’wah is not limited to traditional methods but also responds to contemporary challenges, including media digitalization, globalization, and the increasing complexity of community needs. The objectives of da’wah training include: enhancing the quality of da’wah materials, strengthening rhetorical abilities, deepening the understanding of audience psychology, and teaching strategies for cross-cultural communication. Moreover, training aims to develop preachers with integrity, professionalism, and ethical responsibility in their mission. From a managerial perspective, da’wah training can be organized effectively through curriculum planning, methodological selection, technology utilization, performance evaluation, and continuous preacher development. Challenges such as limited resources, technological literacy gaps, and the need for innovative methods require strategic solutions. With effective training management, the goals of da’wah can be fully achieved: improving the quality of preachers, expanding the reach of Islamic messages, and strengthening the global competitiveness of da’wah. This positions da’wah training as a vital pillar in sustaining the continuity of Islamic preaching in the contemporary era.