Articles
Vol. 10 No. 8 (2026): Kohesi: Jurnal Sains dan Teknologi, ISSN 3025-1311
PENGEMBANGAN SISTEM INFORMASI PEMASARAN DIGITAL BERBASIS WEBSITE UNTUK MENINGKATKAN DAYA SAING UMKM DI KOTA TANGERANG SELATAN
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Submitted
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January 9, 2026
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Published
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2026-01-10
Abstract
This study aims to design a web-based digital marketing
information system to support the marketing effectiveness of
Micro, Small, and Medium Enterprises (MSMEs) in South Tangerang
City. A qualitative approach is applied using observation to
analyze MSMEs’ marketing activities, including marketing media,
product information presentation, and challenges in adopting
digital technology. The result is a digital marketing website
design that presents structured product information such as
images, prices, and communication media. The system is designed
with a simple interface to ensure ease of use for MSME owners.
This research is limited to the design and initial implementation
stage without database integration or online transaction
features.
Keywords:
References
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