Articles
MANAJEMEN PERUBAHAN PADA MERGER TOKOPEDIA DAN TIKTOK SHOP: PERSPEKTIF KEPEMIMPINAN, BUDAYA ORGANISASI, DAN KINERJA PERUSAHAAN
Published 2025-12-23
Keywords
- Change Management,
- Transformational Leadership,
- Organizational Culture,
- Company Performance,
- Merger
How to Cite
MANAJEMEN PERUBAHAN PADA MERGER TOKOPEDIA DAN TIKTOK SHOP: PERSPEKTIF KEPEMIMPINAN, BUDAYA ORGANISASI, DAN KINERJA PERUSAHAAN. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(1), 461-470. https://cibjournal.com/index.php/musytari/article/view/4553
Abstract
Indonesia's e-commerce industry has undergone significant transformation through the merger of Tokopedia and TikTok Shop, presenting complex challenges in change management, particularly regarding differences in organizational culture and leadership styles. This study employs a qualitative approach with literature review and conceptual analysis methods to examine the role of transformational leadership and organizational culture in supporting merger success and their impact on company performance. The findings indicate that transformational leadership plays a crucial role in communicating vision, reducing resistance, and enhancing employee commitment during integration. Alignment of organizational culture between local and global entities serves as a determining factor for successful adaptation and performance improvement. This research provides a conceptual contribution to understanding change management in the context of digital mergers in Indonesia, emphasizing the importance of synergy between leadership and organizational culture to create effective and sustainable transformation.
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