PENINGKATAN KUALITAS SDM DESA BANGUN SARI MELALUI PELATIHAN KEWIRAUSAHAAN DALAM MEMASARKAN KERAJINAN PRODUK SECARA DIGITAL

Abstract

The results indicated significant improvements in the work patterns of UMKM actors, including increased production efficiency from an average of four hours to 2.5–3 hours per session, enhanced awareness of hygiene and sanitation practices, and the adoption of structured task division, organized production workflows, and simple daily production records. The training also successfully enhanced community understanding of innovation, business management, and market orientation. Overall, the program contributed positively to strengthening UMKM capacity and improving local product competitiveness. In conclusion, the KKNT program provided substantial support toward sustainable community empowerment and demonstrated the importance of collaboration between village authorities, higher education institutions, and local entrepreneurs.