Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 2 (2026): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi, ISSN 3025-9495
Articles

TRANSFORMASI KOMPETENSI DIGITAL DAN MOTIVASI BERPRESTASI SEBAGAI DETERMINAN EMPLOYABILITYGENERASI Z DI ERA DIGITAL WORKFORCE(STUDI KASUS : PADA KOTA TEBING TINGGI)

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  • Siska Aminarti Sirait,
  • Raya Panjaitan
Siska Aminarti Sirait
Program Studi Manajemen,Fakultas Ekonomi Dan Bisnis,Universitas HKBP Nommensen Medan
Raya Panjaitan
Program Studi Manajemen,Fakultas Ekonomi Dan Bisnis,Universitas HKBP Nommensen Medan

Published 2026-01-25

Keywords

  • digital competence,
  • achievement motivation,
  • employability,
  • Generation

How to Cite

TRANSFORMASI KOMPETENSI DIGITAL DAN MOTIVASI BERPRESTASI SEBAGAI DETERMINAN EMPLOYABILITYGENERASI Z DI ERA DIGITAL WORKFORCE(STUDI KASUS : PADA KOTA TEBING TINGGI). (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(2), 4361-4370. https://cibjournal.com/index.php/musytari/article/view/7160

Abstract

This study aims to analyze the effect of digital competence and achievement motivation on the employability of Generation Z in Tebing Tinggi City. The research adopts a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 396 Generation Z respondents selected using purposive sampling techniques. Data analysis was conducted using SPSS, including validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that digital competence has a positive and significant effect on the employability of Generation Z. In addition, achievement motivation also shows a positive and significant influence on employability. Simultaneously, digital competence and achievement motivation have a significant effect on the employability of Generation Z in Tebing Tinggi City. These findings suggest that employability is not only shaped by technical digital skills but also by internal motivation to achieve and continuously develop oneself. This study provides theoretical implications by reinforcing the concept of employability as a multidimensional construct influenced by both competence and motivational factors. Practically, the findings are expected to serve as a reference for Generation Z, educational institutions, and policymakers in designing human resource development strategies that focus on enhancing digital competence and achievement motivation in the digital workforce era.

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